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Principal Marketing Officer


One of Africaís leading Communication consulting firms in Accra requires qualified persons to fill the position of: PRINCIPAL MARKETING OFFICER

Responsibilities and Duties

Market Research:
Continuously monitors the market and advice on how the organization can position itself effectively in it.
Agrees on indicators of successful market positioning with Heads of Business Development and Finance
Analyzes market trends and make recommendations with regard to business opportunities.

Target Setting:
Works with the Finance and Business Development Departments to set marketing targets for the organization
Ensures marketing plans are aligned with the organizationís strategies

Strategy, Planning and Implementation:
Develops and implements appropriate marketing plans in line with the organizationís strategies
Works closely with Business Development to develop a multi-faceted plan aimed at growing the organizationís clients in a progressive and strategic manner
Contributes to the development of new products and service offerings in response to market demand.
Coordinates and ensures implementation of marketing strategies for new services
Develops and implements strategic business models so as to create new ventures
Identifies opportunities for publicizing and market the Organization
Undertakes campaigns and other promotional activities to publicize and market the Organization
Follows up on proposals and Letters of Introduction (LOI) sent out and update LOI tracking sheet.

Other Duties:
Develops a strategy for maintaining a strong social media presence for the Organization.
Works to continuously strengthen the brand of the organization.
Performs any other duties that may be assigned from time to time.

Educational Requirements & Qualifications

Educational/Academic Qualifications:
A First degree in Marketing, Marketing Communications, or any related discipline
A 2nd degree will be an added advantage
Professional Certification in Marketing i.e. CIM, CIMA etc.

Significant knowledge in Marketing and Advertising and emerging market trends
Significant knowledge in Brand Management
High business/commercial acumen
High Marketing acumen
Proposal writing skills
Knowledge of social marketing skills
Good IT skills
At least 5 years post-qualification work experience

Excellent Negotiation and Influencing skills
Excellent communication skills Ė oral and written
Good organization and planning skills
Creative and Innovative
Delivery and Implementation
Ability to work under pressure
Ability to multi-task

Contact address

How to apply

Apply by email

Job Information

    • Full Time
    • Bachelors Degree
    • 5 - 10 Years
    • Security
    • Greater Accra
    • Accra
    • africahr3@yahoo.com
    • 17-Oct-2018
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